Brand Guidelines And Assets - insideFPV
Welcome to insideFPV's Brand Guidelines & Assets page, your go-to resource for utilizing our branding in your projects. Learn about the conditions for using our logos, seek permission for larger media uses, and ensure consistent brand presentation to protect our intellectual property.
Brand Positioning
At InsideFPV, we redefine the skies with cutting-edge technology and Ready to Fly drones, making us India's premier destination for immersive aerial experiences. As a government-recognized startup under DPIIT and incubated by VITTBI, our expertise and innovation shine through. With a spotlight on Shark Tank India Season 2, we are trusted pioneers, delivering unrivaled performance, quality, and personalization for every flight.
Voice of Brand
Voice of Brand
Modern & Innovative
We embrace the latest advancements in drone technology,and our tone reflects our commitment to staying at theforefront of innovation. We use language that showcasesour forward-thinking approach and communicates ourexpertise in the industry.
Clear & Concise
We value simplicity and clarity in our communication. Ourtone is straightforward, ensuring that our messages areeasily understood by our diverse audience. We avoidunnecessary jargon or complex technical terms, makingour content accessible to both enthusiasts and newcomersto the drone world.
Minimalistic & Clean
Our tone reflects the sleek and refined nature of ourproducts. We use concise and impactful language thatcuts through the noise, allowing our message to shine. Weemphasize the elegance and precision of our drones,showcasing their aesthetics and functional design.
Fresh & Engaging
We aim to engage our audience with a lively and fresh tone.We leverage creative and dynamic language to igniteexcitement and curiosity. We use storytelling techniques,vivid imagery, and relatable narratives to captivate andinspire our customers.
Professional & Trustworthy
Our tone exudes professionalism and reliability. We emphasizeour partnerships, government recognition, and industry achievements to establish trust and credibility.We communicate our expertise, ensuring that customers feelconfident in their choice to fly with insideFPV.
Logo (Primary)
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Our primary brand logo is shown in it’s native setting in the right, consisting of the symbol and the text elements.
The primary logo should be setup on the white background with text elements in black but it can also be used over a black background with the text elements in white color.
Logo (Secondary)
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Our secondary brand logo is shown in it’s native setting in the right, consisting of the symbol and the text elements.
The secondary logo should be setup on the white background with text elements in black but it can also be used over a black background with the text elements in white color.
Logo (Lettermark)
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The primary logo symbol may be isolated and used on its own in a variety of scenarios where the text elements are not needed or are deemed illegible.
LOGO Uses
Logo (Primary)
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The placement of the logo is key to its impact and effectiveness. Always ensure that you leave the minimum ‘clear space’ to give it the breathing room it requires, whether that be coloured background, over a photo or a video. If the clear space is applied properly, the logo should never touch the content border of any graphic canvas, or contain any visual elements.
The minimum clear space is calculated based on the height of the uppercase ‘I’ from the ‘Inside’ text. In our case, the minimum clear space should the total x-height of the uppercase ‘I’ shown on the right diagram.
Logo (Secondary)
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The minimum clear space for the secondary logo is also calculated based on the height of the uppercase ‘I’ from the ‘Inside’ text. In our case, the minimum clear space should the total x-height of the uppercase ‘I’ shown on the right diagram.
Logo (Lettermark)
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The minimum clear space for the secondary logo is also calculated based on the height of the uppercase ‘I’ from the ‘Inside’ text. In our case, the minimum clear space should the total x-height of the uppercase ‘I’ shown on the right diagram.
Brand Colors
Core Brand Colors
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Our color palette consists of two main swatches
in Black and Porcelain, accompanied by a suite
of hues of Alizarin. When designing for print, try
to ensure you test each color by printing out
proofs before sending it off for production. RGB
and CMYK values rarely match perfectly, and
always require some adjustments in each
individual scenario.
Defence & Agriculture
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The InsideFPV Defence & Agriculture color palettes
are shown in the right to be used when producing media for the respective domains. For example, when designing a sub-page on a website dedicating to Defence, the green colour will be used as the highlight and/or background color, alongside with the core Porcelain & Black. You are also free to use the tints/shades of these colors as well if required.
Fonts & Typography - Poppins
Primary Font
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Typography is one of the most important parts of the brand voice, in a visual sense.
It must be meticulously executed with care according to proper specifications.
Our brand typeface is called Poppins.
The Bold & above weights should be used for all headlines and titles, sub-headlines and certain call-to-actions. It must never be set
in all caps unless forced to do so under a rare and specific media requirement.
The Medium & below weights should be used for sentences, paragraphs, labels and lists.
Poppins Bold
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
The Quick Brown Fox Jumps Over The Lazy Dog
The Quick Brown Fox Jumps Over
The Lazy Dog
The Quick Brown Fox
Jumps Over The Lazy Dog
Poppins Medium
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ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz0123456789
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Spacing
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Ensuring proper line and letter spacing when composing text blocks is another important element in brand typography.
When setting headlines and larger blocks of text, use a -20 tracking setting (letter spacing) and at the very most -80 tracking spacing.
Headlines set at larger sizes will require a larger tracker setting, whereas smaller sizes require a smaller tracker setting. This is left to the creator’s discretion. When setting body copy or descriptions, the default line and -20 letter spacing should be used.
The examples on the right show propper and improper spacing settings.
Headline
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The Quick Brown
Fox Jumps Over
The Lazy Dog
Body Copy
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure
dolor in reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Legal
At insideFPV, we dedicate substantial resources to the protection and development of its intellectual property. Other than seeking registration of its logos and trademarks around the world, we enforce our rights against individuals who misuse our trademarks.
insideFPV’s trademarks are owned by insideFPV only and may be used as provided in the aforementioned guidelines or with insideFPV’s permission. List of a few of our trademarks can be found here. You may not register or use or otherwise claim rights in any insideFPV trademark, including as or as part of any service mark, tradename, trademark, company name, domain registration or username. You should not claim or use rights in any trademark in a way that is oddly similar to or dilutive of insideFPV’s trademarks, including as, or as any part of, a trademark. Do not use insideFPV’s trademarks for something that would be inconsistent with its Community Standards or Terms of Service.
We have the rights to revoke permission to use insideFPV’s trademarks at any time. insideFPV reserves the right to withhold the approval of content that it finds inconsistent with the insideFPV brand.