Privacy Policy
This privacy policy (hereafter the “Policy”) primarily describes:
- the information that insideFPV collects through the Website or otherwise, which is hosted and operated from India;
- the information that insideFPV collects from its employees or other third parties, business partners or vendors.
- the use and role of cookies and similar technologies on the Website; and
- the security measures insideFPV has in place to protect the information that insideFPV gathers through the Website or otherwise.
Visitors are encouraged to read this Policy before using the Website. By using the Website, you agree to the terms and conditions of this Policy and the Terms and Conditions, available at insidefpv.com.
Information Gathered by insideFPV
insideFPV gathers “Personal Information,” information from which an individual can be identified.
(i) Personal Information – You are not ordinarily required to register or provide Personal Information in order to access the Website, though certain functionalities such as placing order on the website. insideFPV collects Personal Information from you only when you voluntarily provide it to insideFPV – for example, in contacting insideFPV through the Website or exploring business opportunities with boAt, answering surveys and polls, signing up for email updates and announcements concerning insideFPV’s products and special promotions, and purchasing the insideFPV’s products. Personal Information may include your contact information (such as your name, postal address, telephone numbers and/or email address), which will be collected if you wish to purchase any product made available through the Website (“Transaction”).
What we do with your information
When you purchase a product from our website, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
When you provide us with personal information to complete a transaction, verify your credit card, place an order or signup on our website, then you are giving us explicit consent to reach out to you using various communication channels like Whatsapp, Email, SMS etc.
How we get your consent
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
Disclosure
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
Payment
If you choose a direct payment gateway to complete your purchase, then our system stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchasse transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
Third-Party Services
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.
Links
Security
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
Age of Consent
Changes to this Privacy Policy
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
Personal Data collected will be used for
- Advertising
- Microsoft Advertising
Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data - Analytics
- Google Analytics, Hotjar Form Analysis & Conversion Funnels, Facebook Ads conversion tracking (Facebook pixel), Google Ads conversion tracking and WordPress Statistics.
Personal Data: Cookies; Usage Data - Facebook Analytics for Apps
Personal Data: Usage Data; various types of data as specified in the privacy policy of the service - Displaying content from external platforms
- YouTube video widget
Personal Data: Cookies; Usage Data - Handling Payments
- Amazon Payments and PayPal
Personal Data: various types of data as specified in the privacy policy of the service - Heat Mapping and Session Recording
- Hotjar Heat Maps & Recordings
Personal Data: Cookies; Usage Data; various types of data as specified in the privacy policy of the service - Hosting and backend infrastructure
- Algolia and Amazon Web Services (AWS)
Personal Data: various types of data as specified in the privacy policy of the service - Infrastructure Monitoring
- New Relic
Personal Data: Cookies; Usage Data; various types of data as specified in the privacy policy of the service - Interaction with external social networks and platforms
- Twitter Tweet button and social widgets, Reddit button and widgets, Pinterest “Pin it” button and social widgets and Facebook Like button and social widgets
Personal Data: Cookies; Usage Data - Interaction with online survey platforms
- Hotjar Poll & Survey widgets
Personal Data: Cookies; Usage Data; various types of data - Location-Based Interactions
- Geolocation
Personal Data: geographic position - Managing support and contact requests
- Help Scout Personal Data: various types of data as specified in the privacy policy of the service
- Platform services and hosting
- WordPress.com
Personal Data: various types of data as specified in the privacy policy of the service - Remarketing and behavioral targeting
- AdRoll and Google Ads Remarketing
Personal Data: Cookies; Usage Data - Tag Management
- Google Tag Manager
Personal Data: Usage Data
Brand Positioning
At InsideFPV, we redefine the skies with cutting-edge
technology and customized Ready to Fly FPV drones,
making us India's premier destination for immersive
aerial experiences. As a government-recognized startup under DPIIT and incubated by VITTBI, our expertise and innovation shine through. With a spotlight on Shark Tank India Season 2, we are trusted pioneers, delivering unrivaled performance, quality, and personalization for every flight.
Brand Voice
insideFPV Logo Variations
Logo (Primary)
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Our primary brand logo is shown in it’s native setting in the right, consisting of the symbol and the text elements.
The primary logo should be setup on the white background with text elements in black but it can also be used over a black background with the text elements in white color.
Logo (Secondary)
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Our secondary brand logo is shown in it’s native setting in the right, consisting of the symbol and the text elements.
The secondary logo should be setup on the white background with text elements in black but it can also be used over a black background with the text elements in white color.
Logo (Lettermark)
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The primary logo symbol may be isolated and used on its own in a variety of scenarios where the text elements are not needed or are deemed illegible.
LOGO Uses
Logo (Primary)
The placement of the logo is key to its impact and effectiveness. Always ensure that you leave the minimum ‘clear space’ to give it the breathing room it requires, whether that be coloured background, over a photo or a video. If the clear space is applied properly, the logo should never touch the content border of any graphic canvas, or contain any visual elements.
The minimum clear space is calculated based on the height of the uppercase ‘I’ from the ‘Inside’ text. In our case, the minimum clear space should the total x-height of the uppercase ‘I’ shown on the right diagram.
Logo (Secondary)
The minimum clear space for the secondary logo is also calculated based on the height of the uppercase ‘I’ from the ‘Inside’ text. In our case, the minimum clear space should the total x-height of the uppercase ‘I’ shown on the right diagram.
Logo (Lettermark)
The minimum clear space for the secondary logo is also calculated based on the height of the uppercase ‘I’ from the ‘Inside’ text. In our case, the minimum clear space should the total x-height of the uppercase ‘I’ shown on the right diagram.
insideFPV
Logo Usage
- Do not rotate the logo.
- Do not type out the logo text.
- Do not violate the clear space.
- Do not use gradients or shading.
- Do not reposition any logo elements.
- Do not adjust the transparency of the logo.
- Do not render under poor resolution or sharpness.
- Do not place the logo in any graphic shape or border.
- Do not use the text elements of the logo on their own.
- Do not change the size of the individual logo elements.
- Do not apply an outline effect any of the logo elements.
- Do not apply drop shadow, filters or any graphic effects.
- Do not use any foreign swatch on any of the logo elements.
- Do not stretch or alter the logo in any way, shape or form.
- Do not create repeating patterns with any of the logo elements.
- Do not place the logo over imagery or graphic that deem it illegible.
Brand Colors
Core Brand Colors
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Our color palette consists of two main swatches
in Black and Porcelain, accompanied by a suite
of hues of Alizarin. When designing for print, try
to ensure you test each color by printing out
proofs before sending it off for production. RGB
and CMYK values rarely match perfectly, and
always require some adjustments in each
individual scenario.
Defence & Agriculture
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The InsideFPV Defence & Agriculture color palettes
are shown in the right to be used when producing media for the respective domains. For example, when designing a sub-page on a website dedicating to Defence, the green colour will be used as the highlight and/or background color, alongside with the core Porcelain & Black. You are also free to use the tints/shades of these colors as well if required.
Fonts & Typography - Poppins
Primary Font
Typography is one of the most important parts of the brand voice, in a visual sense.
It must be meticulously executed with care according to proper specifications.
Our brand typeface is called Poppins.
The Bold & above weights should be used for all headlines and titles, sub-headlines and certain call-to-actions. It must never be set
in all caps unless forced to do so under a rare and specific media requirement.
The Medium & below weights should be used for sentences, paragraphs, labels and lists.
Poppins Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
The Quick Brown Fox Jumps Over The Lazy Dog
The Quick Brown Fox Jumps Over
The Lazy Dog
The Quick Brown Fox
Jumps Over The Lazy Dog
Poppins Medium
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz0123456789
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Spacing
Ensuring proper line and letter spacing when composing text blocks is another important element in brand typography.
When setting headlines and larger blocks of text, use a -20 tracking setting (letter spacing) and at the very most -80 tracking spacing.
Headlines set at larger sizes will require a larger tracker setting, whereas smaller sizes require a smaller tracker setting. This is left to the creator’s discretion. When setting body copy or descriptions, the default line and -20 letter spacing should be used.
The examples on the right show propper and improper spacing settings.
Headlines
The Quick Brown
Fox Jumps Over
The Lazy Dog
Body Copy
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure
dolor in reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Legal
At insideFPV, we dedicate substantial resources to the protection and development of its intellectual property. Other than seeking registration of its logos and trademarks around the world, we enforce our rights against individuals who misuse our trademarks.
insideFPV’s trademarks are owned by insideFPV only and may be used as provided in the aforementioned guidelines or with insideFPV’s permission. List of a few of our trademarks can be found here. You may not register or use or otherwise claim rights in any insideFPV trademark, including as or as part of any service mark, tradename, trademark, company name, domain registration or username. You should not claim or use rights in any trademark in a way that is oddly similar to or dilutive of insideFPV’s trademarks, including as, or as any part of, a trademark. Do not use insideFPV’s trademarks for something that would be inconsistent with its Community Standards or Terms of Service.
We have the rights to revoke permission to use insideFPV’s trademarks at any time. insideFPV reserves the right to withhold the approval of content that it finds inconsistent with the insideFPV brand.